Some people just have really cool jobs, and Brehon Garcia Dale is one of the lucky ones. As a Gilt City curator in Boston, she works with some of the area’s top restaurants, shops, spas, tours, sports teams and more to offer unique, fun, ways to get the most out of the city. We recently got a chance to stop by the Gilt City office on a Friday afternoon (where the GC team was enjoying wine and cake), to chat with Bre about her career, and one of the only sale emails we open on a regular basis.
WHAT DO YOU DO AS A GILT CITY CURATOR?
We provide access to the most coveted lifestyle experiences in the area. From restaurants to salons to events and more: every day, we inspire our members to explore new ways to experience the best of their city. It’s everything from an opportunity to rub elbows with the city’s hottest chef to tapping into your inner zen for a yoga retreat. In some sense, we act as lifestyle concierges; a city guide of sorts. We pass long our discoveries and insider access to our city members.
HOW DO YOU DETERMINE WHAT GOES ON THE SITE?
We want to know that we are offering our members a connection to their city they wouldn’t otherwise have. We do that through forming longstanding relationships with our brand partners and tirelessly working with them on exclusive offerings. Members aren’t drawn to the site because they want a deal, but that they want exclusivity. We’ve made exclusivity something tangible and they come to us to buy it.
THERE ARE SO MANY SALE SITES RIGHT NOW – WHAT MAKES GILT CITY DIFFERENT?
Gilt City can be more expansive than its competitors. We see a lot of value in having diverse price points and types of packages available. Exclusive doesn’t mean unattainable. Plenty of brands have expanded their range of offerings without changing the perception of the brand. Not many sites have the expansive range. Also, the look, feel and editorial content of our site is like no other, and because of that most of the vendors we work with are exclusive to us.
DO YOU HAVE ANY FUN SALES COMING UP FOR SUMMER THAT YOU CAN SHARE?
We are in discussions with a “Big” Red Sox slugger to feature his favorites businesses in the area on Gilt City Boston for one week this summer. More on that soon!! We will also be running for the first time with the Foundation Room at the House of Blues which is an incredible opportunity for our members to have access and dinner to this members only club!
WHAT WAS THE MOST UNIQUE SALE YOU EVER OFFERED ON THE SITE?
We’ve offered incredible wedding-in-a-box packages on the site with some of the top wedding venues in the area including; The Boston Harbor Hotel, The Seaport Hotel and The Inn at Castle Hill. The packages include everything from food to music to flowers to lightening. I love this because it shows the level of trust our members have with our vendors and us. They know that we would only sell the best and would go above and beyond to insure we were offering them the wedding of their dreams.
WHAT SORTS OF GREAT LOCAL GEMS (RESTAURANTS, BOUTIQUES, EXPERIENCES) HAVE YOU DISCOVERED THROUGH YOUR JOB?
That’s a tough one! Off the top of my head a few favorites are: Tavern Road (dining), Sweet Cheeks (dining), Toro (dining), Coppa (dining), The Lenox (lodging), Crush (boutique) and Back Bay Yoga (fitness).
Photos by Andrew Wang