Love fashion and beauty like it’s your job (even if it isn’t)? Have a brand or a blog you want to take to the next level? Want to hang out with 750 of the coolest, most fashionable and networking-savvy women out there? You probably should hit up the Simply Stylist Fashion & Beauty Conference. With conferences being held in LA, New York and Chicago to help inspire and connect women with style on the mind, they are becoming a must-attend for bloggers like us. We talked to Simply Stylist Founder Sarah Boyd to learn how she started this style mecca…
HOW DID YOU CONCEIVE THE IDEA FOR SIMPLT STYLIST?
I started it because I saw a need in the marketplace plus I absolutely love connecting! Prior to starting Simply Stylist, I worked in fashion PR and dealt with various stylists, bloggers, editors, makeup/hair stylists and designers on a daily basis. They really are the ones that start all the trends (and let’s face it) have the coolest jobs ever. BUT they are some of the hardest jobs to get, unless you know someone. Insert: Simply Stylist Fashion & Beauty Conference. Our conference is an event to get inspired, make valuable connections and learn.
WHAT ARE YOUR TIPS FOR BUILDING A BRAND ONLINE?
All you’ve got is great imagery and text – so make sure they’re both on point! Hundreds or thousands of people could be landing on your site (NOT meeting you in person) so you have to give the online world your best first impression. Don’t skimp on a website, make it look professional. Also, get some gorgeous photos of yourself (NOT a quick iPhone photo) and you could even pay a great copywriter to help with the text to make it sound appealing!
WHAT IS THE BEST PART ABOUT YOUR JOB?
Getting to do exactly what I love to do on a daily basis.
AND THE TOUGHEST?
Always striving to be better…and being my own worst critic!
YOU CALL YOURSELF A “DOT CONNECTOR.” WHAT ARE YOUR NETWORKING TIPS?
It’s definitely an art! Find a personal similarity whether it’s kids, hometown, music — and connect on a personal level before even talking about work. Have a few laughs, grab drinks or a coffee and 90% of the conversation should be personal — then insert pitch! Keep all of these connections filed in your contacts to keep in touch with. And find out ways you can help them….no one ever wants to be asked for a million favors and never gets a thing in return!
WHAT IS THE MOST IMPORTANT THING YOU’VE LEARNED IN YOUR CAREER?
WHAT ADVICE DO YOU HAVE FOR SOMEONE LOOKING TO START THEIR OWN COMPANY?
The hardest part is just doing it. It seems so scary (and it is) to quit your day job, be your own boss, know how to make money and oh yeah the business side of it (accounting, legal, managing others). But once you focus and if you’re truly passionate, it will happen. And if it doesn’t….you can always say you tried.
HOW CAN A BLOGGER STAND OUT FROM THE CROWD IN THIS EVER GROWING FIELD?
It’s tough because there are so many! I know it’s cliché but DO YOU – don’t be anyone else. Know your personal style and never stray from it (even if you are offered money by a brand)!
WHAT ARE YOUR TIPS FOR GIRLS LOOKING TO BREAK INTO THE FASHION WORLD?
Other than attending a Simply Stylist Conference? Definitely be brave and don’t be afraid to reach out directly to industry experts to ask for advice, ask if you can intern and create your own position. You have to remember, these people are BUSY and unless you come to them in a creative way – it’s tough to get noticed. Follow them on social media, comment on their blog and if you have any sort of connection – ask for an introduction. Then when you DO get your foot in the door, work your butt off and prove yourself.