Another Monday, another Woman We Love breaking rules, pushing boundaries, inspiring others to become their very best self. This month we’re STOKED to highlight none other than Kirsten Potenza, resident badass, entrepreneur and Founder & CEO of POUND, a ground-breaking workout combining movement and music in a really unique way. If you think you’re not familiar with this workout, think again – for all of us who can’t get enough of This is Us, Kate tried POUND in this scene. The workout itself is unbelievably cool (DYING to try it), but the lady behind it is even more so. An athlete from the beginning, Kirsten felt that her workouts were lacking an important element to helping her achieve success. In pursuing her physical successes, she created a business, and ultimately a movement to help others pursue happiness and build their confidence.
Now this is a workout – and a boss lady – I can get behind. Read all about Kirsten’s inspiring story below.
Ok, POUND is one of the coolest workouts I’ve heard of in a while. Can you explain what it is for those that might not be familiar with it?
POUND is the world’s first cardio jam session inspired by the infectious, energizing and sweat-dripping fun of playing the drums. Using Ripstix, lightly-weighted drumsticks engineered specifically for exercise, POUND transforms drumming into an incredibly effective way of working out. Designed for all fitness levels, POUND provides the perfect atmosphere for letting loose, getting energized, improving your health and rocking out!
What was your inspiration behind POUND?
I believe that everything in life happens for a reason, and when I look back at the beginning of POUND, I see a culmination of everything in my life coming together at the right moment. Movement has always been a huge part of my life. From endless adventures as a child, to spending most of my life as an athlete, movement was a way of life. Music was the same. Music and movement shaped who I am, helped build my character and ultimately brought me to the birth of POUND. We knew that there was magic in both, and if you teamed them together, and put an instrument in people’s hands, you could bring both to a higher level.
What is your favorite part of this workout? What about it makes it effective for those trying to achieve their health goals?
My favorite part is the community and the power of POUND on the MIND. POUND turns workouts into jam sessions and gives people the permission to ROCK and unleash the badass inside of them. That primal release doesn’t just make you break a sweat, but helps build confidence, elicits happiness and creates a powerful connection with your fellow classmates. Whatever reason brings you to class–the music, the moves, or the therapy–everyone leaves feeling more connected. You’ll also be sore after the first class and results happen fast–you get lost in the music and forget you’ve just done 50 squats.
What made you decide to be an entrepreneur in the fitness space? Was POUND your first venture?
I’ve had an entrepreneurial spirit from a very young age. When I was seven, I had a gift shop in my back yard, aptly named the “forget me not shop.” I spent many of my days creating business cards, making new items for the store and figuring out which of my neighbors would become new customers. That spirit grew over the course of my life and into my adult years. I always knew what I wanted, but it was POUND that allowed me to put all of my passions in one place. From music to movement, nutrition to fashion, POUND has it all and allows me to explore it all. Fitness isn’t necessarily the place I thought I would be in, but POUND is a place that I had always dreamed of but couldn’t find.
What has been your biggest obstacle with POUND and your overall career in fitness? How have you overcome this challenge?
I believe that when we find ways to be the best versions of ourselves, the entire world benefits. I believe that everyone is weird and unique and powerful. When you run a business, you will always feel the pressures of society telling you to conform. Staying true to who we are, as a company and a brand, has not only been the biggest challenge, but also the most rewarding. It takes constant check ins, conversations and an incredibly open mind—but when you look back and you’re happy with everything that went out and every message that was sent, it makes it all worth it.
What has your personal fitness journey been like? How do you stay motivated to work out?
I’ve been an athlete my entire life. Growing up, I enjoyed PLAY. In athletics, I was able to focus on how my body performed and how I connected with my team to meet our higher goals. Shortly after college, when I left that realm, movement quickly changed from being about how my body performed to how it looked—and that was something I became extremely uncomfortable with. Because of this, I gave up. And when you give up on your body and mind, everything else kind of falls apart. It was through the re-discovery of movement, teamed with music (through POUND) that I was able to fall in love with fitness again—and in turn, fall back in love with myself.
If you had to give our readers who are trying to achieve their personal fitness goals 3 tips to helping them get there- what would they be?
- Plan ahead. Schedule time for mindfulness, exercise, and healthy activities—you’ll feel less stressed and be able to hold yourself accountable.
- Pay attention to how your body feels and not what it looks like. Do what feels good and you’ll surpass your goals.
- Try a POUND class! A new participant can expect inclusivity, a welcoming environment, badass music and empowering good vibes.
What are 3 nutrition tips to pass along to our readers who are trying to maintain a healthier lifestyle?
- Drink water, drink water, drink water.
- Listen, Observe and Respond. Listen to your body, observe how it feels when you eat, drink and exercise. Respond to it kindly, by giving it what it needs, not what other people tell you it needs.
- Cook your own food. When you cook your own food, prep your lunches and prepare your dinners, you have 100% control of what goes into your body.
Do you have any career role models who have helped shape or inspire your career? If so, who and why?
My mom and dad inspire me. I grew up in an incredible creative environment. From painting projects, to plays and beyond, we were always given opportunities to be and feel creative. I’ve watched both of my parents in creative careers that they were able to shape themselves—and to me, that’s very inspiring.
I get inspired by HUMANS, every day. Anyone who’s courageous enough to be rebellious, stand for something and change the world.
Who are some of your favorite Instagram accounts to follow when you need a little kick in the butt to get motivated?
I love Hannah Bronfman. She keeps it real, she kicks ass and she’s authentic—all motivating factors.
What’s next for you? What’s next for POUND?
POUND has so many exciting new things coming up in 2018, but my lips are sealed. You’ll just have to follow us on social at @poundfit to find out!
And for me personally, trying to take over the world;)