Most girls love the idea of a closet full of the latest trends and a makeup bag packed with all the best brands, but not everyone can have that as part of their job! Lucky for her, Justine Santaniello has made a career out of sharing all her “JustHaves” and styling tips with women across the country on fashion and news shows. In addition to her on air styling she also has a blog where she covers everything from celebrity beauty trends to what we all should have in our closets. In other words, she’s a Woman We Love who we should all get to know…
WHAT STEPS DID YOU HAVE TO TAKE TO REACH THIS POINT IN YOUR CAREER?
I was lucky enough to be hired by a broadcast PR and production company right out of college where I worked as a TV segment producer. There I learned not only to produce, but to media train talent, work with station producers to book segments, write scripts, and so much more. It was in my role as a producer that I found my true passion, being on-air. I was given the opportunity to appear on camera and I began to juggle both producing and my new on-air work. This is where I connected daily with the country’s biggest public relations firms; most respected brands and top morning news show producers. This experience allowed me to work my way to a full time on-air career and to earn a respected foothold in the broadcast industry from a truly holistic perspective.
HOW DID YOU BECOME INVOLVED IN THE FASHION INDUSTRY?
Many of my TV segments are based on fashion and new trends in the industry. This allows me to work with some amazing fashion brands to put together looks, find models, and do a mini fashion show right from a TV studio. I love bringing an ensemble together and showcasing looks for women at home that are approachable, affordable, and wearable.
YOU HAVE BEEN FEATURED ON SOME GREAT TV SHOWS. HOW DO YOU WORK WITH THEM ON SEGMENTS?
I have had the honor of appearing on some amazing shows like The Wendy Williams Show, Good Day New York, New York Live, FOX Business and so many more. Often times I will approach a show directly with a new segment I’m working on to see if they may be interested. Other times, a show producer will reach out to me and see if I may be available to appear on their show with a topic already chosen by the show. I put together the content and work with the show to make sure we have all the elements in place for great TV. It’s a collaborative process where I feel my production background really gives me an edge.
WHAT IS THE BIGGEST THING YOU’VE LEARNED IN YOUR CAREER?
Doing what I do is different than most careers; there is no set path to get where you want to be. I have had to learn to be OK with that and how to navigate my way through. Mostly I have learned that hard work and persistence is the only way to achieve my dreams and so that’s exactly what I plan to keep doing.
WHAT HAS BEEN THE TOUGHEST PART?
In order to do what I do I have to travel quite consistently. The travel alone can be exhausting and frustrating but the hardest part is being away from my family and friends! Knowing you are missing something or not being a part of something can be tough.
WHAT IS THE BEST ADVICE YOU’VE EVER RECEIVED?
It’s very easy in this industry to compare yourself to others who do what you do. Why didn’t I get chosen for that job or why is someone else doing better than I am. The best advice I ever received was not to do just that, to focus on my own progress and to keep my eye on the prize.
WHAT IS SOME ADVICE YOU HAVE FOR SOMEONE WANTING TO WORK IN FASHION?
Whether it is fashion, TV, media, PR, I would say that you need to be passionate about what you do. These are tough and competitive fields so if you don’t really love what you do, it will always feel like work. I’m sure you have all heard this before, but my dad always used to tell me while I was growing up that “If you love what you do, you will never work a day in your life!”