We’ve all seen those whimsical yogis in picturesque places contorting their bodies in ways that make you feel sore from looking the mere sight of them. These are the women who can be found wearing Kiran Jade’s eco-friendly swim, surf and athletic line. Wolven Threads’ colorful and trendy patterns have been featured in Daily Mail, Bustle, Refinery29, and Bikini.com. The rise of athleisure is only one of the reasons why the line has been picking up press. Besides the company’s unique prints and patterns is a noteworthy cause. Wolven Threads is made completely free of harmful toxins and chemicals and donates 5% of its profits from each sale to teaching at-risk youth yoga.
Jade explains Wolven Threads come to fruition, why being a sustainable brand is essential, and how she turned her passion for yoga and 10 years of practice into a business.
1.What was the inspiration behind Wolven Threads?
Wolven Threads is inspired by my Eastern heritage. I am half Indian and half Pakistani, and I look to the beautiful sacred geometric patterns found in Hindu mandalas and Islamic architecture. I also am inspired by the colors found in Indian textiles. I started working on Wolven Threads fabric patterns and cut patterns while in college at Art Center, I was in Yoga teacher training at the same time with YogaWorks and wanted to find a way to merge all of my favorite things – art, yoga, fashion, and sustainability.
2. How would you describe the type of person who would wear Wolven Threads?
There isn’t one type of person who would wear Wolven Threads, we strive to be a brand for every girl. Our goal is to help women feel beautiful and confident in their own skin. Our customers range from avid yogis to rock-climbers and fashionistas, funky festival-goers and moms who want to add a little bit of color to their wardrobe.
3. Why is being a sustainable brand important to you?
Fashion is the #1 polluting industry behind big oil. As far as I’m concerned, there is absolutely no excuse to not be a sustainable brand. If you are a fashion brand in 2016, you should be moving towards sustainability. There is so much technology out there being developed to clean up all aspects of the garment manufacturing process, ranging from the development of sustainable fabrics like recycled P.E.T, (our fabric which is made from recycled plastic bottles), and natural fibers like bamboo and hemp, to the creation of less harmful and toxic dyes, and solar powered factories. It is our generation’s responsibility to strive to protect our planet so that it is habitable for generations to come.
4. What do you think is the value behind yoga?
Yoga gives you superpowers, yogis are superheroes. There are so many different aspects of yoga that can help you grow and learn about yourself. Pranayama, the practice of focusing on the breath, is an amazing tool to help de-stress in tough situations. Asana, the movement practice of yoga, is a wonderful tool not only for making your body feel super yummy, but also for getting out of your own head and quieting your mind. I think the most beautiful thing about yoga is that it teaches you how to handle your emotions and feel in control.
5. Tell us about donating profits to teach yoga to at-risk youth.
Yoga has been such a meaningful tool for positive growth in my life, and I want to share the gift of yoga to help empower kids and teens. The beauty of yoga is that it gives you a physical and sometimes spiritual outlet that comes from within, by which I mean you don’t need anything other than yourself to practice. Oftentimes the kids and teens we work with are victims of domestic abuse or human sex trafficking, they have been in gangs and have histories of substance abuse. Yoga is an amazing tool for them to utilize to help cope with difficult emotions and challenging situations.
6. What advice do you have for turning a hobby or interest into a career?
My advice is that if you don’t eat, sleep, live and breathe for whatever it is that you are going to pursue, don’t do it. If you do eat, sleep, live and breathe for whatever it is you want to pursue, dive into your passion and commit. Surround yourself with people who believe in your vision and treat them well. Make sure the people on your team feel valued, and know that without them your project is not going to go anywhere. Don’t feel threatened by your “competition,” this world has room for everyone to succeed.
7. What are you most proud of when it comes to the brand?
I am the most proud of the flooring amount of support we have seen from our friends, family, and people across the globe who see what we are doing and resonate with it; they have been the reason for our growth and success and will always be the most important part of our brand.
8. What’s next for you and Wolven Threads?
My partner Will created all of the textile patterns for our new swimwear launching in January. We are so excited for it to launch and to move more into the swimwear space, we are flying to Tulum in about a week to shoot the new lookbook!