If your television tastes are anything like ours (impeccable), then you probably remember Emily Bungert from shows like The Hills, The City, and Kell on Earth.
The Minnesota-native-turned-fashion-PR-powerhouse is the president of the oft-documented firm People’s Revolution, and business partner to its founder, boss lady Kelly Cutrone. The pair also recently founded a digital media agency, Socially Acclaimed, along with their former employee Stefanie Skinner.
Here, we’re talking with Emily about her role at People’s Revolution, how her team in planning for the upcoming New York Fashion Week, and how she carved out time to found a new business amidst it all.
1. YOU’RE PRESIDENT AND PARTNER AT PEOPLE’S REVOLUTION. TELL A US A LITTLE ABOUT YOUR JOB THERE. WHAT’S A TYPICAL DAY LIKE, IF THERE IS SUCH A THING?
As President of a fast-paced PR agency, a key part of my role is involves providing leadership–setting an example for the team and leading them, as well as leading the clients toward the goal of success. I play many different parts within my title–I must be a Producer, Publicist, Speaker, Director, Writer, Editor, Confidante–or whatever the day may bring. On a daily basis I speak to clients, pitch press, produce events and must be able to move between multiple different projects seamlessly. I might be pitching beauty sponsorships, editing contracts and booking hair & make-up tests, or working on lists, meeting stylists to dress celebrities or lend [clothes] for editorials, talking to press about stories and securing coverage, coordinating interviews, writing press releases, attending events, throwing dinner parties, or writing social media strategies.
2. YOU STARTED WITH THE COMPANY EIGHT YEARS AGO. WHAT WAS YOU INITIAL ROLE THERE, AND HOW DID YOU WORK YOUR WAY UP TO YOUR CURRENT JOB?
I was recruited by Kelly Cutrone before actually meeting her and she brought me in initially as a partner in Menswear, though I quickly ended up working on accounts ranging from men’s to women’s and accessories. I had already had many years of experience in fashion PR and show production, and Kelly always really respected me and treated me as an equal rather than an employee.
3. KELLY, WHO IS NOW YOUR PARTNER AT THE FIRM, IS ONE OF THE BEST-KNOWN FASHION PUBLICISTS THERE IS. WHAT HAVE YOU LEARNED FROM HER?
Don’t take any bullshit and tell it like it is!
4. FASHION WEEK IS COMING UP. HOW MANY SHOWS ARE YOU WORKING ON THIS SEASON?
We have a very busy New York Fashion Week this season, working on 10 shows (at this point). It’s a very exciting group, including four amazing international designers we are our adding to our roster; Francesca Liberatore from Rome, Idan Cohen from Tel-Aviv, KYE from Seoul, and Taoray Wang from Shanghai.
5. WHAT GOES INTO PLANNING A FASHION SHOW?
A lot of blood, sweat and tears.
6. WHAT’S THE ATMOSPHERE AT YOUR OFFICE LIKE NOW, IN THE WEEKS LEAVING UP TO FASHION WEEK?
The office gets more and more intense every day leading up to fashion week. The pressure is on and we are ready to roar!
7. YOU’VE ALWAYS WORKED IN FASHION PR. WHAT DREW YOU TO THE INDUSTRY?
As soon as I was old enough (15), I got my first job working at a retail store selling clothing and of course this was my dream job as a teenager! I started at Express and went on to work at the largest department store in downtown Minneapolis, working in the girls Juniors department for four years throughout high school. I also worked as a hostess at high-end restaurants for many years, and both of those jobs actually honed my skills really well for working in fashion PR–at restaurants, I had to calculate timings and table numbers and at retail stores I learned merchandising and display skills. Ultimately I just loved talking to people, writing, planning and throwing parties–so it was really a natural transition into a career in PR for me.
8. IT’S A NOTORIOUSLY TOUGH INDUSTRY TO SUCCEED IN. HOW DID YOU DO IT, AND WHAT’S MADE YOU SUCCESSFUL?
I worked REALLY, REALLY, REALLY hard. You’ve got to have an extremely strong core and a very determined work ethic to succeed in this career. I also had a knack for meeting the right people and creating and maintaining important connections with all sorts of people in the entertainment and creative industries in New York City.
9. YOU’RE CURRENTLY WORKING ON A NEW VENTURE, CALLED SOCIALLY ACCLAIMED. CAN YOU TELL US A LITTLE ABOUT IT?
Socially Acclaimed is a newly launched company that Kelly Cutrone and I launched with our former employee and friend, Stefanie Skinner. It’s a new agency offering Social Media & Digital PR services for different types of brands – developing strategies for social and web communications. We will also be launching a website later this year, which is currently in development.
10. HOW DID SOCIALLY ACCLAIMED COME ABOUT?
Social Media strategy is a hugely growing need for brands and we developed Socially Acclaimed to address this need and provide help and services for brands trying to navigate this ever-changing new marketing category.
11. IT SEEMS LIKE, AS THE PRESIDENT OF PEOPLE’S REVOLUTION, YOU’D BE PRETTY BUSY. HOW DO YOU CARVE OUT TIME TO WORK ON NEW THINGS?
The only way I can keep maintain my sanity is by escaping every once in awhile — after fashion week, I will be either on a beach somewhere or lounging by a pool, with NO phones around and a novel in hand. I love to read and watch movies and TV and travel, and fortunately all of those things are relevant to my work as well – I must stay in tune with pop culture and that is fun for me.
12. WHAT ADVICE WOULD YOU HAVE FOR SOMEONE WHO WANTED TO FOLLOW IN YOUR CAREER FOOTSTEPS?
Always be the first one in the office and the last one to leave, never call in sick, work harder than everyone else in the office, always use common sense, listen to your boss, meet lots of people and be sure to read all of my #PR101 tweets.
For more from Emily, follow her on Twitter and Instagram at @EmilyBungertMN.