Small Business Saturday is coming up, and we always love supporting local designers, artists and more. Plus the holidays are on their way too, and we are on the hunt for original and beautiful pieces for friends and family. Luckily, Vo Jewelry fits the bill on all those accounts! We talked with Amy Vorel, the designer behind this delicate brand from Chicago about her creative inspiration, partnering with other Chicago businesses and all of her favorite Windy City hot spots.
HOW DID YOU BEGIN AND CONCEPT THE LINE?
Vo came about when I started to make my own affordable jewelry for myself, which has always been a hobby! A year ago, girls started to ask me where I got my jewelry and wanted it for themselves. Vo started right there a year ago!
HOW WOULD YOU DESCRIBE YOUR BRAND?
Vo, is for the effortless, everyday city girl and guy who aspires to live a life of style and creativity like myself. My brand is timeless with pieces that one can wear everyday, yet are versatile enough to take an ordinary outfit to the next level.
WHERE DO YOU FIND YOUR INSPIRATION FOR THE LINE?
My inspiration comes from Chicago, the unique culture, architecture and the overall Chicagoan style. There is inspiration all over this city!
WE LOVE YOUR “VO YOURSELF” TAGLINE. WHAT DOES IT MEAN TO “VO YOURSELF”?
I think a girl or guy should always treat themselves, whether they are having a good or bad day. ”VoYourself” is about treating and celebrating yourself.
DESCRIBE THE PROCESS OF SHOOTING YOUR LOOK BOOKS AND PRODUCT SHOTS. YOUR IMAGES ARE ALWAYS SO COOL!
I have wonderful friends because I tell them the details a few days before I shoot them!
I usually wake up with an idea and then we go to work that week! It looks as fun as the photos! That is one of my favorite parts of creating Vo, I have had the same models work with me ever since I started. It has been a blast seeing Vo evolving with them.
YOU RECENTLY DID A POP-UP SHOP AT A COFFEE SHOP! HOW DO YOU THINK FASHION IS SEEPING INTO OTHER PARTS OF THE WORLD?
Heritage Coffee Shop is my favorite coffee shop in Chicago and they also create custom bicycles, which I think is very unique. I have been so lucky to do a pop-up twice with them! I think it’s all about local supporting local nowadays and that contributes to fashion seeping into other parts for business world.
I also think the influence of social media has played a big part in the fashion scene.
WHAT ARE SOME OF YOUR FAVORITE PLACES IN THE CITY?