If there’s one thing I can fully attest to, it’s that being a blonde is hard work (and no I’m not going to debate the whole blondes have more fun thing… even though they do). Because whether your golden locks are natural or are care of your favorite salon, keeping your hair bright and dare we say it, brass-free, isn’t as easy as it looks in those Pantene commercials.
After a recent salon visit, I decided to tell my hair dresser to forgo my usual golden highlights and instead switch to an icier shade of platinum. While I left the salon feeling like Blake Lively à la Gossip Girl, I wanted to make sure to keep my color bright as long as possible. After asking around and doing some serious googling to find out how to extend the color and keep out the dreaded brassiness, I stumbled upon purple shampoo.
So if you’re anything like me and are wondering how to keep your blonde hair bright for the summer, here’s the low down on purple shampoo:
What does it do?
While drenching your hair in liquid purple seems like a blonde’s worst nightmare, it actually does the complete opposite of leaving your hair violet. Purple shampoo distributes purple pigment in your hair to neutralize brassy, yellow tones. When you wash your hair with the purple shampoo, your hair absorbs the purple pigment canceling out warm red and yellow undertones, making your cool blue undertones brighter.
How do you apply it?
Simple—just wash your hair as normal. Wet your hair with warm to hot water, and then apply the shampoo making sure to leave it on anywhere from 1-5 minutes (depending on the brand). Once it’s settled, rinse with cold water to seal in the color. I’ve found that less is more, so don’t go squirting the whole bottle into your palm, make sure you use it sparingly. You’ll also want to make sure to deep condition after, because your hair will feel a lot dryer than normal. When I talked to my hair dresser, he mentioned not to use it more than twice a week or else it will dry your hair out too much.
What brand works best?
I tried a few different brands, but my favorite was Lush’s Daddy-O. It’s violet scented, so it doesn’t leave your hair smelling of chemicals, and it lasted a lot longer than many of the other brands.
What’s the verdict?
If you’re looking for something to extend your color and cancel out any brassiness, I 100% recommend switching to a purple shampoo once or twice a week. It saved me a trip to the salon by extending my color and it made my hair brighter and blonder than ever…how’s that for summer ready hair?
All photos for Lux & Concord via Boston photographer Juliette Laura