Let’s face it. Shopping for bras is the worst, and the process of actually finding one that fits is impossible. You can get measured five different places, be told you are five different sizes, and still find yourself pulling at the straps or tucking in your boobs in discomfort. So I tried a new system: Peach Company. These are custom fittings, based on mounds of data, and done by a professional bra stylist. Let’s do this (for the boobs)…
This We Tried It was a welcome one for me, given that I have lately been resorting to bralettes because I have been fed up with not having my bras fit. I felt like I was always sagging or sweating or uncomfortable in my size, no matter what number was on the tag. And I’m not alone! Studies show that 80% of women are in the wrong bra size and 95% hate the bra shopping experience (who are the crazy 5% who like it?!) So meeting with a highly trained Peach stylist, who came armed with dozens of bras plus lots of measuring tape, data and diagrams, was a welcome event.
Peach bases their system on data about size, client experience and more (that’s their data above). This has allowed them to create a ten point measurement system to really get into the nitty gritty of your bra size. I spoke with Janet Kraus, Peach’s CEO and co-founder, during my fitting and she says all of these measurements are necessary. While most retail environments only take two measurements, Peach gets personal, which helps them not only fit you, but also recommend bra types that will enhance and even slenderize your look.
I am pretty comfortable with my body, so this process didn’t bother me, but I could see that some more timid women might be slightly uncomfortable getting topless in front of a stranger. However, the best part of the experience was that while I did have to prance around in a bra in front of my stylist, I at least could do so in my own home. That’s right, they come to you! No more bad dressing room lighting or unflattering mirrors or peeking from behind a cracked open door to talk to your salesperson.
Peach allows women to host Mary Kay-like parties where friends can be fitted together or does personal house calls. So you can wear your comfiest robe, or PJs, or whatever else and only show what you feel comfortable in during the fitting. It also was great to try on different bra styles with different outfits to see how they looked.
Kraus sums up the experience as focusing on expertise and comfort to make the whole process of bra fitting easier, more personal and more effective.
“If I put you in an environment where you’re comfortable. If I get you with someone who is highly trained – not only in how to fit, but how to make you feel comfortable – it gives you that sense that we’re going to get you in a bra that makes you feel great. Then it stops being that yucky experience. We didn’t just turn over the measurements, we turned over the experience! And those two things together are like the art and the science of it all.”
I left with not only a great fitting bra, but an increased confidence about showing off those curves in outfits. My stylist also had me try on some of Peach’s separates and loungewear, all of which are made with undoubtedly the softest fabric ever created. Their tanks are my new favorites thanks to a long cut and a fitted, but not clingy, cut that makes them easy to layer.
And my stylist saved all my measurements, so I can make future purchases online with her guidance, through email or chat about different styles and looks. So while lots of women will be shopping a certain semi-annual sale this week, I am going to be picking out a new shade of my favorite demi cut, and maybe a new pair of leggings too! The Peach system has been tried, fitted, and approved!