Totally maj. Utterly ba-na-nas.
Those are the only words that could be used to describe the scene at the opening event for Dreamdry Chicago in Lincoln Park. Rachel Zoe’s blow dry bar took Chicago by storm, and there was no way we could miss out on that action! Our Chicago team took a sneak peak at the newest beauty location to test out their skills and be in the presence of a styling legend.
Dreamdry has two locations in New York, but for an expansion beyond the Big Apple, Zoe, stylist to stars like Anne Hathaway and Jennifer Garner, chose to bring her brand to the Windy City. Along with co-founder Robin Moraetes, Zoe was on-hand for opening week, as were a number of stylists specially flown in from NYC to make sure the new location was ready for the onslaught of blow-out lovers who flocked in.
Chicago editors Kaleigh Glaza and Ali Shelton got the full Dreamdry experience the night before the grand opening, testing out styles for both long and lob-ed hair, as well as chatting with the team about hair care, products, and Chicago’s favorite style.
The interior of Dreamdry is an oasis of chic black and white, with personalized touches and a staff that is both friendly and full of knowledge. Our team tried two styles, Ali with the Brigette of loose volume (though she did toy with choosing the style that shares her name) and Kaleigh went for the Stevie. Moraetes said this tousled look has been by far the most popular style for Chicago women, especially given that the lob has been such a popular style in 2014.
After a relaxing shampoo, the styling commenced and included explanation of every product used to help re-create the styles at home, and maintain the blow-out longer. These little touches and elevated expertise set Dreamdry apart from many other dry bars and make the experience all the more fun! It would be the perfect activity for out of town guests, pre-birthday party prep, or larger groups like bachelorette parties, given that the location can be reserved for private events.
No matter what you’re coming in for, you can be sure the look will stick! For the opening event the next day, both Ali and Kaleigh were still rocking their blow-outs, and Kaleigh even got a compliment on hers from Zoe’s husband Roger Berman (cue fan girl blushing)! Both Zoe, Berman and their teams were gracious hosts, chatting with media and other attendees.
In a city full of different spa, styling and blow dry locations, Dreamdry is a more than welcome addition that is sure to become a favorite amongst the young Lincoln Park community and beyond. It’s a relaxing location meant to be savored, different from the hustle and bustle of some other blow dry bars that seem intent on getting you in and out as fast as possible. Perfect for girls’ afternoons, mother-daughter outings and more, Rachel Zoe has again done something bananas! We’re just so happy it’s in our city!