AS THE EDITOR OF RACKED BOSTON AND A LIFELONG BOSTON RESIDENT, YOU KNOW WHAT THE CITY HAS TO OFFER, SHOPPING-WISE. WHAT ARE YOUR FAVORITE STORES, AND WHY DO YOU LIKE THEM? ANY HIDDEN GEMS?
Tricky! As a Gemini I hate picking favorites because I am way too fickle, so if you’re looking for my recommendations wait until the Racked 38 launches (very soon!). In general, I prefer that my shopping experience have three things:
- Nice, helpful, engaging salespeople (not too much to ask, right?).
- Quirky decor, something that makes me giddy on top of the merchandise itself. Or, on the flip side, I dig stark minimalism. Somewhere in between feels “blah” to me, and the extremities are my fave — I appreciate a strong point of view. Example: Flock or Holiday fall on one end of that spectrum, whereas Louis and Daniela Corte live on the other.
- The clothes need to have a story. I’m increasingly becoming fascinated with domestically produced products, like the merchandise at Ball and Buck or jewelry in the e-commerce newcomer, Wicked Peacock. I can make do with a lack of backstory though if the clothes are so beautiful and kickass that you’d be an idiot to not obsess over them–though in my experience, that category usually has an interesting history behind it.
Hidden gem is not so much hidden as it’s off the radar: I just went to Seed to Stem in Worcester, which is a killer shop of succulents, crystals, taxidermy, and general amazing decor items (including GIANT dreamcatchers). Thanks for sharing this spot, Amy Lynn Chase! Mind-blowingly good.
WHAT KIND OF SHOPPER ARE YOU? DO YOU GET WHAT YOU NEED AND GET OUT? ARE YOU MORE SPONTANEOUS?
Depends on my mood. For the sake of my wallet, I try to stay focused on my “need” list when I’m shopping. However, every once in awhile, I rediscover the beauty of some mindless retail therapy. I have to either be in the mindset to buy or the total opposite — I enjoy both, but I find myself attracted to bolder pieces when I’m window shopping than when it comes time to throw down bills. I’m also more apt to make actual purchases online (gasp! I know), mostly because I’m a total deal sleuth. Working on it though — buying local is one of my resolutions, falling in line with an that aforementioned interest in “Made in USA.” Conversely, friends and family have called me an impulse buyer (I’m good at rationalizing purchases). I have never left a Sephora empty handed.
HAVE YOU SUFFERED FROM BUYER’S REMORSE LATELY? IF SO, WHEN AND WHY?
Not remorse, but rather, totally forgetfulness. I bought some amazing Miista combat boots on Cyber Monday and HAVEN’T WORN THEM YET! I swore I’d be rocking them constantly, and they remain in a shoebox under my desk. Note to self: wear them today.
HOW DID YOU LAND A FULL-TIME JOB WRITING ABOUT SHOPPING? WHAT’S IT LIKE?
It certainly wasn’t what I set out to do… but once the prospect of writing presented itself I was explicit about pursuing that path. I come from a marketing background, not a journalism one, so what fascinates me most about media and the fashion industry is the business side and online content creation — how the line between commercial content and editorial content has been totally blurred. I spent the last few years writing in the voice of an e-tailer about a specific set of merchandise for a specific demo, so it’s exciting for me to have more leeway in the types of topics I cover now. I tend to assume everyone likes learning as much as I do, so I hope to translate my discoveries through Racked in a way that is entertaining yet informative.
Being a writer is all-consuming. It’s hard to turn off. I keep a notepad and pen next to my bed for when those middle-of-the-night thoughts pop in my head. The best brainstorming always happens in the shower — basically, when you are doing something mindless that isn’t actually writing.
WHAT KIND OF IMPACT HAS KNOWING ABOUT EVERY SALE HAD ON YOUR WALLET?
I tend to hold out for sales anyway, so I think it is helping me shop smarter. I’m accustomed to the temptation of being around clothes a lot from my past job as a copywriter. I’m good at restraining, until I’m not. I probably binge shop once a month, but I think my closet is better off for it, as some of my more fun purchases were unintentional and based on gut feelings.
IF YOU COULD SPEND A DAY SHOPPING WITH ANYONE IN THE WORLD, WHO WOULD IT BE?
Taylor Tomasi Hill…though I imagine she doesn’t do much shopping herself. The clothes probably find their way to her. But if she could style me, I would be set. And on Boston Street Style, maybe even the Sartorialist while he was in town. Wishful thinking?
WHAT WAS THE BEST ADDITION YOU MADE TO YOUR WARDROBE IN 2012?
Hmm — a couple Nordstrom Rack finds (seriously, the Shopper’s World location is so good, can’t wait for the one to open downtown) — a Rebecca Minkoff Covet satchel in leopard calf hair, half off. BOOM. This second pick is not so glamorous but I lived in it all summer: a black maxi skirt from some yoga brand with an interesting draped front, $20. It went from beach to bar pretty easily. Shoe-wise, I wore my Dolce Vita Jax booties to death (November 2012, RIP) and promptly replaced them with a moto-inspired style, the Jamala. Another killer bargain was a $30 pair of ASOS floral lace up sandals that earned compliments every time I put them on. Remember how I mentioned I can’t pick favorites? True to form, I loved all these additions equally.