It’s no secret that finding bridesmaid dresses can be a struggle. No bride wants to be the one intoning “You can totally shorten it and wear it again!” And no bridesmaid wants to spend money on a dress they’ll never wear again. Which is why this is our second post this month focusing on bridesmaid dresses that are awesome. Brideside, an online bridal boutique, has solved that problem for all the future Katherine Heigls out there.
Brideside is an online shop for bridesmaid dresses that “recreates the boutique experience from the comfort of your home.” Look over wedding inspiration as well as fashion and beauty tips before selecting several dresses from a wide range of options from top designers in the industry. There is a personal stylist who helps you through every step of the process, and best of all, it allows for at-home try ons! How has no one thought of this before?
“With every customer I talk to, every dress I sell, I’m honored that women around the country trust us to be a part of their wedding. I live for these moments and they simultaneously keep me up at night. I work extra hard to deliver on our promise to be the most convenient and trusted solution for bridal parties,” says co-founder Sonali Lamba.
Lamba met Nicole Staple, the other half of Brideside at Northwestern University and the two became fast friends. At a certain point in that friendship came the inevitable talks and obligations that came along with friends’ weddings. After swapping horror stories, the two decided there had to be a better way!
“We realized that bridal parties all over could benefit from a seamless service that delivered the personal bridal boutique experience online and at home,” Staple says.
That experience begins with a deep dive into who the client is as a bride. The two friends pore over Pinterest boards, to do lists, “must have” lists, photos of the bride’s personal style and more. They keep up with other start-up companies for the best new ways to serve their clients and have tried and true dresses that are favorite bets for the indecisive bridal parties. They have a styling team, but rest assured, these two are in the trenches, ready to help and lead their brides and maids.
And they are ready to offer some help for brides out picking dresses this spring as well! Their top three picks for bridesmaid dresses and accessories this season are:
- Pastels: Which are a bridal staple, and a huge trend for SS14, but are also a very flattering option that is an easy way to incorporate color into the day.
- Bobbinet: This is “essentially a tulle overlay that adds incredible texture and drape to a dress and photographs beautifully! ” according to Lamba, who handles the merchandising side of the business
- Fun hair additions: From headbands to even wearing one of Brideside’s belts as a hair piece (a recommendation from Staple), this is the accessory to try!