Scoop NYC was my very first favorite boutique.
In 2006, I moved to New York to intern at Travel + Leisure, and it was the first time I was introduced to really, seriously, effortlessly cool girls. They ate Fage greek yogurt with honey for breakfast (before most people even knew what Greek yogurt was), they went to lunch meetings with LVMH, and they pronounced Givenchy and Comme des Garçons as easily as if were saying “Hanes” and “Levi’s.” And they were really into this store called Scoop. So, one day after working at T+L for a few months and getting really fed up with how un-cool I was, I went down to Scoop store in SoHo and bought a big, gauzy white summer scarf from the store’s private label brand (it was a big splurge at the time). It had a Scoop NYC tag on it, which I hoped the girls at work might happen to notice. They probably didn’t, but I still have, and love, that scarf today!
Since then, I’ve looked to Scoop as the benchmark for cool. Each season, they curate the perfect mix of classic staples and of-the-moment must haves, and I always count on the fact that I’ll want everything in the store. Because it’s the holiday season, I put together a wish-list of my favorite items they’re stocking right now. Consider this my ultimate wish list.
Editor’s note: This post was sponsored by Scoop NYC.