Shopping in an airstream trailer: It’s officially a trend. Last week, it was Nordstrom’s mobile boot shop. This week, New York City lingerie brand Journelle is pulling up an airstream of its own. The 21-foot trailer, which will be packed full of the luxe lingerie that’s made this brand a cult-fav, will be parked in the Back Bay this Friday, and will move on to Harvard Square on Saturday. Shoppers will have the chance to receive a bra fitting from Journelle’s expert staff, over Champagne (which will make being fitted for a bra less awkward, because it can be) and small bites.
To find out more details, including exactly where and when to catch the trailer, follow Journelle on social media: