They keep saying summer is coming to a close, but we’re hanging on to the warm weather and beautiful nature that come with the sunniest season. For those who are doing outdoor entertaining, attending fall weddings, or just want something special, flowers always add the perfect touch. But picking a gorgeous bouquet can be pricy, and it’s hard to know what blooms to choose. Enter BloomNation, an online portal that makes buying local flowers easy.
We spoke with Maria Serrano, a florist on BloomNation and Owner of Floral Effect in California, about the best buds to buy now, how working with local florists can actually save you money, and how to get that perfect floral Instagram pic…
WHAT IS YOUR FAVORITE FLOWER OF THE MOMENT AND HOW CAN WE USE IT IN AN ARRANGEMENT?
I enjoy working with many types of flowers. My favorite at the moment is dahlias. I love the different colors they come in. They are very versatile and I use them to complement any type of floral arrangement. They work well with many flowers including hydrangeas, roses, peonies, and more!
WHAT ARE OTHER SEASONAL FLOWERS WE SHOULD BUY NOW?
I enjoy working with cabbage flowers, succulents, and proteas.
WHAT ARE SOME FLOWERS WORTH SPLURGING ON?
I always go for garden roses; they have an amazing scent and vibrant colors.
AND OTHERS THAT ARE GREAT BUDGET BUYS?
Hydrangeas, as they fill big spaces and even if you use them by themselves they are magnificent.
SO MANY PEOPLE WAIT UNTIL THE LAST MINUTE TO ORDER FLOWERS FOR A SPECIAL OCCASION! WHAT ARE YOUR TRICKS FOR FINDING GREAT LOCAL FLORIST OPTIONS IN A PINCH?
Always ask the florist what is in season and what flowers they have available at the moment. Be willing to adjust to what a florist has in stock.
WHY DOES SHOPPING DIRECTLY WITH LOCAL FLORISTS GIVE A BETTER BANG FOR OUR BUCK?
Because you are avoiding the middle man! A responsible florist will be able to use higher quality and quantity of flowers because their profit margin is higher.
IF WE ARE CREATING ARRANGEMENTS AT HOME, WHAT ARE SIMPLE TRICKS TO KEEP IN MIND?
Try to keep it simple. You can make a beautiful arrangement using only hydrangeas or peonies. You can’t go wrong with those types of flowers.
FOR THE INSTAGRAM LOVERS, HOW DO YOU RECOMMEND PHOTOGRAPHING FLOWERS FOR MAXIMUM EFFECT?
Make sure the background is nice! Also, lighting makes a big difference; too much light can ruin a good picture!
HOW DO YOU THINK THE ONLINE RETAIL AND SOCIAL MEDIA WORLDS HAVE CHANGED THE FLORAL INDUSTRY?
Customers are more educated and are more specific about what they want. BloomNation specifically has given florists an amazing tool to showcase their creations, taking away the stress that can come with the online retail world. Florists can be really creative and show what they can really do instead of following a design given to them.