Let’s be real, at one point or another, most of us have dyed our hair. From ombre to highlights to full on new hair colors, there are many ways we can beautify, but also damage, our gorgeous locks. And because we are ALL worth a great head of hair, we turned to hairstylist to the stars Beth Minardi (clients have included Cameron Diaz, Brad Pitt, Julianne Moore and Kirsten Dunst!) to teach us how to protect our hair from all that dye damage.
HOW DOES HAIR BECOME DAMAGED FROM DYING?
In order to “lift” or lighten hair… let’s say from dark brown to medium brown, the coloring product (ANY coloring product… permanent color or bleach) MUST have a ph of a minimum of 9.3 to 9.8 or more (which isn’t good for hair). The higher the “lift” the more alkaline…and potentially damaging the color can be.
HOW DOES DYING LIGHTER VS. ADDING LOWLIGHTS OR A DARKER COLOR AFFECT HAIR DIFFERENTLY?
When we highlight hair, we affect only 20% to 80% of the hair. So, the surrounding “untouched” hair supports the invaded hair – Meaning less “damage.” New products like Beth Minardi Signature Demi permanent creme or demi permanent liquid colors enhance color, blend or cover gray, add tone and shine WITHOUT LIFT….hence, a more neutral or acidic treatment. The ph surrounding natural hair is highly acidic… about 5.5 on the ph scale. So, the use of demi permanent color is the gentle way to keep hair really “healthy” as it is less “invasive.” Also, for a lighter look, highlights are much easier on the hair than “all over” color.
WHAT ARE YOUR TIPS FOR AFTER-DYE CARE TO KEEP OUR HAIR LOOKING FRESH AND SMOOTH?
When I formulated Minardi Luxury Color Care, I addressed the various levels of “invasion.” With great at-home color care, you can replace the needs of hair treated with semi or demi dyes (level one), permanent dye (level two) or even high lift blonde color or bleach dyes (level three).
We replace the missing fatty acids, protein, lipids and water depletion by various coloring services.
WHAT ARE SOME TOP COLOR AND CUT TRENDS FOR FALL?
Trends for the next season: Taylor Swift blondes…rich, golden blondes, but soft understated and deeper for more “natural ash” tones. Also rich, dark brunette hair with jewel tone highlights and brilliant copper (warm) reds.
Also, silver is the option! So those with graying hair can choose to enhance, or “play up” the silver, and add shine and dimension should they choose to stop covering the gray.