There are many beauty basics, from mascara to red lipstick to black liquid liner. But perhaps nothing is more integral and personal than a signature scent. Finding one that fits you personally and will become the fragrance that people associate with you is a big task. So we turned to Aerin Lauder, Founder & Creative Director of AERIN (and grand daughter of the famed Estee Lauder) for news on her latest scent, plus tips on finding our own perfect fragrance for fall…
TELL US ABOUT YOUR NEWEST FRAGRANCE!
I’ve always been inspired by the timeless beauty of roses and Rose de Grasse represents the most rare and special of these flowers.
WHAT MAKES THIS FRAGRANCE DIFFERENT FOR YOU AND FOR THE MARKETPLACE?
All of the AERIN fragrances are expressions of my life and my memories. Rose is one of my favorite flowers and fragrance elements. It speaks to my love of rich, luxurious yet very feminine scents. With Rose de Grasse, I wanted to create a new, modern expression of a timeless symbol of beauty and femininity.
DESCRIBE YOUR PROCESS FOR FINDING INSPIRATION…
I am constantly inspired by nature and the world around me. Flowers, memories, art, fashion, the beach, fabrics and certainly travel. Even when I’m not traveling I love to read travel magazines, books and websites.
IT IS SAID THAT SCENT IS THE STRONGEST SENSE TIED TO MEMORY. WHAT ARE SOME SCENTS THAT HOLD STRONG MEMORIES FOR YOU?
Fragrance has and will always be a part of my life. One of my earliest memories is getting into the car with my grandmother and being aware of her scent. She was wearing Beautiful at the time but there were always products and new scents around that she was testing. I loved experiencing that world with her since she was such an expert.
HOW CAN WE FIND OUR OWN SIGNATURE SCENT?
Scent is such a personal choice. The best way to find one right for you is to try different fragrances and see which one relates to you and your personality.
WHAT IS YOURS?
I love roses and white florals – especially gardenia, tuberose and jasmine. Many of these notes are used in the fragrances I’ve worked on over the years including the new AERIN Fragrance Collection. Lately I’ve been wearing Rose de Grasse and Amber Musk a lot.
WHAT ARE FIVE BEAUTY PRODUCTS EVERY WOMAN SHOULD ALWAYS HAVE?
Key essentials to me are a bronzer, brown eyeliner, mascara, lip conditioner and a fragrance.
WHAT BEAUTY PRODUCTS CAN YOU NOT LIVE WITHOUT?
Fragrance. It plays a strong role in how you feel about yourself and can immediately transform your mood. I am also very loyal to Advanced Night Repair. I use it every night on my face, neck and hands.
WHAT ARE THREE PRODUCTS WORTH THE INVESTMENT?
Fragrance, skincare, and mascara are always worth the investment.
HOW CAN WE TAKE STEPS AGAINST AGING EARLY ON IN OUR LIVES?
My grandmother always said, “You only have one face; take care of it.” No matter how tired you are, cleanse and moisturize, stay out of the sun and drink water. This has always been my beauty mantra for keeping skin looking healthy and ageless.