Hats are one of the most complicated and feared items in any storefront window or shopping wish list. Many people like the idea of them, but are frightened by the prospect of finding the right one. If you don’t, there could be some pretty real consequences in the form of bad Facebook photos or taunts from your friends. So I went to the experts at Goorin Brothers to find out some tips for every face shape and style. Hats off to them for making it seem easy!
Goorin Brother Hat Shops have been around since 1895 and outfitted celebrities like Denzel Washington, so it’s safe to say they’re pretty much hat and head experts. They are hoping to reinvigorate the concept of the corner hat shop with stores across the US and Canada, and have locations in both Boston and Chicago. Alongside Chicago friends of varying head shapes, I learned some valuable lessons about finding our perfect hat…
- As a safe bet for most women, the cloche looks really good on a lot of face shapes, given it’s sloped shape and variety of brims available. It has a distinct “Bonnie and Clyde” vibe that would be perfect for any vintage-loving gal, and shows off a statement earring.
- Traditional caps are also great standards for both sexes and there’s a variety of types; from flat caps to Gatsby’s which are poofier at the top. The key is to keep your hair sleek and styled no matter what hat you wear.
- Longer oval faces should do a lower “crown” (top part of the hat), not a tall topped version, which would add height to your head. If you are really concerned about hat height, tip the hat back on your head to hide some of the crown height. This is also a great way to change your look on the go.
- Floppier or “unfinished” brims are also best for longer faces. This makes it perfect for a big beach hat this summer for women! Or for men, a Cuban-inspired choice like Goorin’s new Playa Megano.
- Smaller and rounder faces are perfect for small hats like beanies that sit tight on the head and don’t overwhelm your face. However, you have to make sure to avoid hats with a large crown or brim…they’ll swallow your face!
- For men, a fedora is a nice classic, but finding the right balance of brim width is a key factor. The longer your face, the wider a brim you can pull off, because it balances out your higher forehead and longer chin.
- But women can wear fedoras too! My absolute favorite style from Goorin is the County Line fedora, which has a wider raw edge brim that is the perfect balance between daytime chic and beach day casual (below left).
But no matter what your face shape or style preference, hats can be for you! And with summer sunshine coming up, now is the time to give your face a little more shade and hat up.Thanks so much to my models, including our very own GuyTalk columnist William Wilson from Major Onions and Kristopher Chin, as well as photographer Margaret Homer. Thank you also to the staff at the Lakeview Chicago Goorin Bros. for the hat fittings and tips.