Like a lot of things in this city (bars, restaurants, condos, your married friends), it seems like more and more boutiques are cropping up in South Boston. One we love? Ku De Ta, for its mix of affordable, often hard-to-find labels, designer denim and unique accessories.
We talked to Heather, the GM and buyer at Ku De Ta, about the store’s location, its best-sellers and South Boston’s restaurant scene, and we’re pretty sure that after reading this, you might find yourself out in Southie for a while, too.
South Boston is not typically thought of as a shopping destination. Why did Ku De Ta choose to set up shop there?
South Boston was chosen as the location for Ku De Ta in 2006 because owner Nicole Cronin could see the need for such a store in the community. There was a lack women’s clothing shops in the area and Nicole decided this would be a great place to open a boutique, which had always been a dream of hers. Since opening Southie, the neighborhood has grown so quickly: everyone is moving here, businesses are expanding and it’s great. The South Boston community is amazing, our customers are the best and we are so lucky to be able to be here for all the fun, new changes that continue to take place.
What designers does the store carry?
Ku De Ta carries a very wide array of designers; denim like True Religion, Joe’s Jeans, Miss Me, Red Engine, Jimmy Taverniti and Dittos with price points starting at just $88, on up. Some of our clothing designers include Free People, MM Couture, Mink Pink, Alternative Apparel, Lucca Couture, Collective Concepts, Pink Martini, Costa Blanca, Lovemarks, Loveappella and BCBG Generation. We also carry handbag labels like Melie Biance, Deux Lux and Big Buddha, as well as accessories by Alex and Ani, JoJo, Kendra Philip, Hanky Panky, Spanx, Nu Bra and many more.
What are Ku De Ta’s best sellers?
Some of our best selling items are Alex and Ani (they have blown up within the past year!), JoJo blings, the Nu Bra (adhesive bra cups, perfect for backless and strapless…it changes your life) and Joe’s Jeans. We put new pieces out every few days and never reorder the same piece twice. The store is always changing and new pieces are always arriving.
New York, London and Milan fashion weeks have just wrapped up–have you paid attention to the shows at all? If so, what trends have you seen?
I have to be honest, we have been so busy here at the store that I haven’t been following Fashion Week too closely. We did just get back from Magic (a retail industry trade show where we buy our clothing in Vegas) and saw great spring/summer pieces while we were there. Lots of pretty pastels, muted neons and great prints for spring. Also the high-low hemline is still on trend as well as colored and print denim. So don’t put those mint skinnies away just yet!
What about fall trends? What will we be wearing this season?
While at Magic this August we noticed a big trend was western. We bought a few western-inspired pieces for the season, with very subtle western details, which I think will be fun, and a great way to incorporate the trend. Neon is still trending for fall/winter which is great because it keeps the store bright, we also have a ton of color for this season. There’s lots of green, mustard, orange, cranberry. I love the color in the store.
Lets talk about your closet for a minute. What’s your favorite thing in it?
My favorite piece is my closet is my black Karen Millen pea coat with amazing faux fur and leather details. I got on sale after Christmas like three years ago with Nicole [the owner of Ku De Ta]. She introduced me to the designer and I really love her pieces, especially her outerwear.
What’s your favorite restaurant in South Boston? What do you wear when you go there?
South Boston’s dining scene has changed so much since I started working at Ku De Ta in 2007. One of my favorites is Portobello’s (which has been around for years) on East Broadway. They have amazing Italian food and the best pizza around! It’s cash-only and small, so on a Friday or Saturday night there could be a wait, but it’s totally worth it. I’m also a huge fan of Legal Test Kitchen (LTK) in the Seaport, I love seafood and LTK has become my go-to. When heading out to dinner around Southie, I’ll typically wear whatever I wore to work that day. I have a uniform, so to speak. Summer I’m in a maxi or sun dress, winter I’m in boots, skinnies and an oversized blouse or sweater. I like to dress my look up for night with accessories, put a big pair of statement earrings on and I’m good to go!
Last question, but it’s a loaded one. How would you describe the style of Boston women in three words?
I’d say classic, preppy and beautiful!