Street style is officially a phenomenon. Independent photographers and bloggers from Minneapolis to Austin and from New York to Paris have turned city streets into runways. In May of 2012, Boston officially jumped on the bandwagon, with the launch of Boston Street Style. To be fair, Boston Street Style wasn’t the first blog of its kind in the city, but it is definitely the one that has had the biggest impact so far.
We love what the blog has done for Boston fashion (namely providing a deserved boost to our subpar sartorial reputation), so we set out to learn more about the duo behind Boston Street Style–local graphic designer Krista Casey and photographer Dave Kavaler. Here’s what they had to say about why they started their blog, the neighborhoods they stalk and their favorite pictures they’ve taken to date (seen throughout the post).
IT’S AWESOME THAT SOMEONE IS FINALLY DOING STREET STYLE IN BOSTON. WHY DID YOU DECIDE TO BE THE ONES TO DO IT?
There are a couple things in play here. Our passion for photography, our interest in fashion, and perfect timing. We both studied photography at Northeastern where we met. And we have been following various street style bloggers for some time. The Sartorialist being our favorite. I was in between jobs in May of last year and that was the kick I needed to get this blog off the ground. I started googling Boston Street Style and couldn’t find anything of the caliber that we knew we could produce. When we saw that the url bostonstreetstyle.com was available it seemed too good to be true. We’ve never looked back.
BOSTON HAS A REPUTATION FOR BEING A POORLY DRESSED CITY (I.E. THE INFAMOUS “WORST-DRESSED” TITLE BESTOWED BY GQ). WHAT’S IT LIKE TO BE A STYLE BLOG IN A CITY WITH SUCH AN UNFORTUNATE SARTORIAL STEREOTYPE? MOTIVATING? SAD?
SO REWARDING! We feel so lucky to be the people sharing Boston’s fashion with the rest of the world. The reaction of the people that we photograph is so overwhelmingly enthusiastic. It was clear from the word go that the city was ready and waiting for this; a platform of exposure, worthy of the creative and fashion forward people of the city of Boston. We think the GQ list was terribly narrow minded. The things they cited about Boston’s style could really be said about any major city. Sports fans? Yes. College students? Yes. The truth is, there are so many students in Boston that are very experimental and excited by fashion.
WHERE DO YOU USUALLY FIND THE BEST-DRESSED PEOPLE? IS THERE A GO-TO NEIGHBORHOOD OR STREET YOU VISIT WHEN YOU NEED A GOOD SHOT?
We frequent the Back Bay, Newbury St. to be specific. Mainly because that is where we find the largest concentration of people and the most varied looks. If you start at the Mass Ave. end of Newbury St. and make your way to Boston Common the looks change drastically. We also love Harvard Sq, South End, Allston. Wherever we go we find people.
WHAT ARE YOU LOOKING FOR IN YOUR SUBJECTS? HOW DO PEOPLE GET ON YOUR BLOG?
We aren’t looking for anything specific, but we are definitely attracted to people who clearly possess their own unique style. It doesn’t matter if GQ thinks it’s trendy or what labels they are wearing. Style is all about a person’s personality and how it manifests through their clothes. We want to see interesting mixes of pieces, palettes, and patterns. We look for all styles. Classic, punk, street, vintage. We want to capture the full diversity of the city through our portraits. If you stand out in the crowd, we want to take your picture.
ON THE OPPOSITE END OF THE SPECTRUM, YOU SPEND A LOT OF TIME SCOUTING STYLE ON THE STREET. WHAT LOOKS ARE OVERDONE HERE? WHAT LOCAL TRENDS DO YOU HATE?
We aren’t very trend oriented. We are most interested in someone’s unique personal style. If their style piques our interest we pursue it. If we aren’t drawn to someone’s style we don’t usually dwell on it. There are plenty of other people in fashion who spend their time obsessing over the “don’ts”. For us, it’s much more rewarding to focus on the “do’s”.
WHY DID YOU DECIDE TO MAKE THIS A TEAM EFFORT? WHY DO YOU TWO WORK WELL TOGETHER?
KRISTA: Let’s see. We met in the photo program at Northeastern and we have been dating since our senior year of college. I couldn’t run this blog with anyone else. I value Dave’s opinion more than anybody I know. He is an incredibly talented photographer, a people person, and a perfectionist. He escalated the level of photography on the blog from good to amazing. We bounce ideas off of each other. We critique each other’s work. We motivate each other to take better and better photographs. The quality of the blog can be credited to the fact that there are 2 people signing off on everything that gets posted.
DAVE: Krista is and will always be my muse. When we first met I was immediately taken in by her adventurous sense of style; she was so far beyond anyone I’d ever encountered in that regard. I see fashion through her eyes and it has influenced the way I shoot for the blog since day one. I’ve had a cursory interest in being stylish (which I now realize doesn’t necessarily mean fitting in) since I was young, but I never would have found my way to the place I am today without her in my life. My point of view on fashion is largely a reflection of my relationship with her. I think our individual strengths are the perfect compliment in the context of this blog and it definitely shows in the end product
WHAT DO YOU LOVE MOST ABOUT RUNNING BOSTON STREET STYLE?
Meeting stylish, fashion forward people. We have met so many interesting and unique people since we started the blog. We stay in touch with many of the people that we photograph and we very much hope to work with them again. Photography is our passion. Being able to connect with people and draw out a small part of their personality through our photographs is such an incredible experience for us.
ANYTHING ELSE YOU WANT PEOPLE TO KNOW ABOUT BOSTON STREET STYLE?
When we shoot for the blog, the quality of the photograph is just as important as the quality of the outfit. When we look at other street style bloggers, Street Peeper for example, many of them often shoot in a more paprazzi-esque style. For us, the joy of shooting the blog is the encounter with the subject; engaging with them, getting a glimpse of their personality, and hopefully creating a portrait that captures a piece of their unique character. After all, style is as much about the person as it is about the clothes.