Photo courtesy of Workbar.
Chances are, you’ve got at least one social media account. Chances are better that you’ve got a bunch of them. If you’re using social media to keep in touch with friends and family, that’s great–but, if you aren’t using it for business or professional purposes yet, you should be (regardless of your job or industry).
Tonight, Aliza Sherman and Danielle Elliott Smith, the authors of “Social Media Engagement for Dummies” are hosting a free event at Workbar in Fort Point Channel to teach you how to be more social media savvy, in a business sense (RSVP here!). They’ll talk hashtags and retweets, share favorite tips and apps for building social media presence, and take attendee questions. There will also be wine and cheese, giveaways and more.
As a little preview to tonight’s event, I asked them for their top tips for using social media as a career tool. Here’s what they had to say:
Pick the right platform. Choose the social network(s) that best showcase your professional assets. LinkedIn is a given to highlight your resume and skills.
Nurture your network. Reach out to your contacts and connections and ask for introductions, endorsements and pep talks.
Tweet like a pro. If you’re going to be out there in social media, behave as though you already have the job. Foul language, touchy topics and inappropriate activities are not an option.
Share the spotlight. Be a source of knowledge by reposting solid content from trusted connections.
Stand out from the crowd. If you’re looking for a job, create a visual resume using an online tool such as Vizify that turns your education and experience into colorful graphics. Or try an electronic billboard like About.me that puts your bio and photograph front and center.