You have known him as General Manager and Operating Partner of Underground at Rockit Ranch. You have known him as Vice President of Nightlife for Menin Hotels and Drumbar. You have known him as Brand Architect for Hennessy. You have known him as our dear friend and very first Lux and Concord feature. And now, we would like to introduce you to him quite simply as Benjamin Newby.
Benjamin Newby LLC‘s unique mission is twofold: to offer support and creativity to venues to elevate nightlife experiences and to educate everyone on the art of cocktails and entertaining. Focusing on communicating and sharing his 14 years of operating, developing and promoting venues and fusing this with his mixology concepts, this unique dynamic enables him to work with a range of clients in Chicago and beyond. He offers consultancy, menu creation and operational support, events, staff motivation and training, and can streamline and energize any cocktail program or hospitality concept. Benjamin Newby LLC began in October 2012 and has spent the last six months building a reputable client and service list, some of these are behind the scenes roles, others are listed below.
Hennessy: Continuing in the role as Brand Architect, 2013 will focus on innovative and experiential events and series, cocktail creation, event management and PR responsibilities for the one of the world’s premier luxury brands. Some very exciting relationships are being developed which will result in some truly creative experiences.
Norman Distribution: Working with the Norman Distribution brand incubation group, they offer consumers a line of mixologist inspired sodas that are delicious when served virgin, but also built to complement liquor. Targeted for a 4th quarter launch date for the on and off premise market sectors.
Private Events and Lessons: Providing guest mixologist services for Corporate Events and also group and private custom mixology lessons for all levels and abilities; from punchbowl lessons for house parties to the discerning bartender looking to expand their skill set, Benjamin can help you become the perfect host.
Taverna 750 and Scarlet: He will be producing and implementing seasonal cocktail menus and one-off creations for Taverna 750, an Italian and martini inspired restaurant. Scarlet has been one of Chicago’s top clubs for the last five years and he will be assisting them in innovating the venue’s next five years.
For your viewing pleasure, check out Benjamin Newby LLC and stay tuned for more Ben Newby magic to come.
Photos by Tyler Curtis