They’re back! And returning with four days of high energy grand opening activities from Thursday, August 1 – Sunday, August 4. Just in time for Lollapalooza, The Underground will once again be flooded with visiting celebs, notable musicians and performing artists. We sit down with Rockit Ranch President, Arturo Gomez, and he dishes on what to wear, what’s changed, and what has made The Underground Chicago’s #1 Nightclub for 6 years and counting.
IT’S SAFE TO SAY THIS IS ONE OF THE BIGGEST AND MOST ANTICIPATED OPENINGS. TELL US ABOUT THE NEW UNDERGROUND “VIBE.”
The Underground is a sexy, chic, energetic and fun place to be where guests will receive an elevated nightlife experience, and where anything and anyone can pop up from or around the corner. The Lounge will offer a completely unique experience compared to the rest of the renovated venue. Located just past an incredible glass display of the working boiler room, The Lounge offers an old school, upscale lounge vibe with plush seating, rich woods, swanky music and a one-of-a-kind groundbreaking mixology bar never before seen in a nightclub of this genre. The space also features an over-sized DJ booth with a private VIP table in it, all elevated behind the huge mixology and champagne bar. The Club offers a higher energy, more modern club vibe. It is now equipped with a 40-foot high-definition digital video wall with unlimited capabilities that serves as the backdrop of the newly elevated DJ booth, which controls the state-of-the-art sound and lighting system throughout the space.
HOW DOES THE UNDERGROUND SET ITSELF APART FROM OTHER HOT SPOTS IN THE CITY?
First and foremost, it’s The Underground culture and the desire to take service and hospitality to the outer limits! We are looking to deliver an elevated entertainment experience. From the moment you arrive until you decide to depart, we want to separate ourselves from the rest in this arena. At the end of the day, service has and will always remain most important to us as a restaurant, bar and nightclub development, management and operating company. Every individual stepping foot inside any one of our 6 venues should feel like a VIP and experience an elevated level of personalization and attention to detail–that’s what hospitality is all about. Our guests are the reason The Underground has been overwhelmingly successful for 6 years and counting, and we make sure to recognize that in everything that we do.
Next, the new sound and lighting systems really take things up a notch. The elevated beverage program now includes a progressive set of nightclub offerings in The Club and an extensive mixology and champagne concept in The Lounge. The Club will feature an array of bottles in all spirit categories along with a complete selection of champagnes, served in a variety of ways. The Lounge will showcase offerings that move beyond the usual nightclub fare, with an extensive cocktail menu that offers a mix of original and classic cocktails as well as reinterpretations of traditional favorites.
WHAT SHOULD GUESTS WEAR TO THE GRAND OPENING PARTY TONIGHT, AUGUST 1st?
The grand opening party is going to be a night to remember–well, in theory. With this undoubtedly being the biggest nightclub opening in the last 10 years, it’s important to do whatever you can to stand out, so dress to impress. For the guys, a stylish sport coat along with dark jeans and some loafers; or, Chinos, a skinny tie and some standout sneakers could be a nice combo as well. If there were ever a weekend to make a statement, it would be this one. For the girls, anything goes. Dresses, skirts, pants – definitely a pair of stilettos! If anything, error on the dressier side of the fashion spectrum.
WHAT WILL WE FIND YOU WEARING FOR THE GRAND OPENING PARTY?
For myself, I’m thinking a custom suit from my favorite tailor, Wilfred Newman. However, I may make it a game time decision. A tuxedo might have to come out at some point this weekend.
You heard him, folks! For more on the grand opening kick-off parties and Lollapalooza events, click here.
Photos by Rockit Ranch Productions